Our favorite fundraising lessons for #GivingTuesday and beyond


Cyber Monday is behind us, which means Giving Tuesday is here. Chances are, it’s been all hands on deck at your nonprofit as you work to maximize your fundraising during this critical 24-hour period. To help you boost impact and get a head start on your 2016 fundraising strategy, we’ve pulled together some of our favorite thought leadership pieces on the topic, both homegrown and from around the Web. Bookmark them now and refer back whenever you need a little fundraising inspiration.

1. How to attract the next generation of donors.
A new generation tech giants with deep pockets are looking to invest—right now. Billions of dollars are being donated by Silicon Valley entrepreneurs, with a caveat—they want control over their donations, which means nonprofits need to start rethinking how they recruit and nurture this new donor type. A recent white paper from RelSci details three strategies to do just that.

2. Lessons from the source. 
Who better to provide insight on how to take your fundraising campaign viral than the man behind the original #GivingTuesday campaign? Henry Timms, executive director of the 92nd Street Y, draws on his experience launching Giving Tuesday in 2012 to provide tips on making yours the best it cam be, from building an army of ambassadors to staying local (in order to go global).

3. Bridging the big data resource gap.
Harnessing big data is the latest hurdle for nonprofit organizations, a task made more difficult by the fact that most lack the resources larger corporations can so easily earmark for it. Here are three steps nonprofits can take to get data to work for them. 

4. What nonprofits can learn from Black Friday.
Turns out, there are valuable lessons your fundraising team can take from the very consumer holiday that spawned Giving Tuesday in the first place. First thing’s first: single-day spending urgency packs a big punch.

5. Psych out your stakeholders.
Retailers have long used behavioral sleight-of-hand to get shoppers to spend; why not apply some of that wisdom to your fundraising strategy? The science of decision making offers a growing array of insights and tools with which NPOs can enhance relationships with stakeholders. Herd mentality; the endowment effect; the emotions conferred by “luck”; here’s how research at the academic frontier can improve your organization’s prospects


RelSci helps create competitive advantage for leading corporate, financial and nonprofit organizations through a crucial yet vastly underutilized asset: relationship capital with influential decision makers. ​​​

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