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5G HYPE HITS HIGH SPEED : Carriers and phone makers are marketing the need for speed. But convincing consumers to upgrade will cost, and could be a hard sell

Aug 12, 2019 - Advertising Age
Mergers and Acquisitions

The stage is set for the next telecom ad war, with carriers such as Verizon, AT&T and the soon-to-be giant emerging from T-Mobile's acquisition of Sprint jockeying to become the premier carrier for 5G services.

Collectively, the four spent nearly $5 billion on measured media last year in the U.S., according to Ad Age Datacenter. And that figure will likely rise as carriers face pressure from phone manufacturers such as Samsung, LG, Google and Apple to boost sales after making significant i...