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A bumbled campaign to save bees

Mar 29, 2017 - Chicago Tribune

If you've strolled down the cereal aisle at the grocery store recently, you might have noticed something odd: Buzz the Bee is missing from the Honey Nut Cheerios box.

In his place is a white Buzz-shaped outline, holding a packet of flower seeds, and hovering above are the words: "Help bring back the bees." The cereal box redesign is part of a campaign that General Mills, the company that makes Honey Nut Cheerios, launched this month to raise awareness about declining bee and other pollinat...