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Aprimo Named a Leader in Marketing Resource Management by Independent Research Firm

Mar 05, 2020 - Thomson Reuters ONE

CHICAGO, March 05, 2020 (GLOBE NEWSWIRE) -- Aprimo, a global provider of digital asset management and work management software, today announced it has been recognized as a Leader in "The Forrester Wave(TM): Marketing Resource Management, Q1 2020" report by Forrester Research, Inc.1

The software category of Marketing Resource Management, or MRM, is a fast-growing market and Forrester predicts business-to-consumer (B2C) marketing teams to drive a 25% increase in adoption in 2020. These marke...