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Bloomberg's cash recasts campaign playbook; The billionaire is overwhelming the airwaves with slick ads, driving the buzz on social media, and outspending President Trump on Facebook.

Feb 16, 2020 - The Boston Globe

ABSTRACT

Mike Bloomberg isn't the first very rich man to try to turn vast wealth into an express train to the Oval Office. But he sure seems to be the first one who is doing it with the audacity of a corporate titan building a competition-crushing Fortune 100 company.

BODY

Mike Bloomberg isn't the first very rich man to use his vast wealth to try to chart an express route to the Oval Office.

But he sure seems to be the first to do it with the audacity of a c...