Change Must Be Executed at Lightning Pace. That, and Other Corporate ‘Urban Legends’ to Avoid

Oct 22, 2019 - Fortune

When a corporation makes a U-Turn, it needs to make sure it doesn’t get a speeding ticket.

That’s the advice Gail Tifford, Chief Brand Officer at WW International, gave on Tuesday at a panel about corporate pivots at Fortune’s Most Powerful Women Summit. The company formerly known as Weight Watchers set out to change more than its name. It revamped its mission to expand beyond weight loss and into wellness. While her team did the hard work creating a manifesto and mission, they faced...