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Chicago Bag Ban A Good First Step But Success Requires Consumer Behavior Change With The MY ECO Program

Jul 30, 2015 - PR Newswire

 The plastic bag ordinance comes into effect in less than 48 hours in the City of Chicago with the goal to push consumers to reduce disposable bag consumption and shift to reusable bags. The legislation and the retailers' plans are critical steps to achieve this goal but will not change consumer behavior on their own - what's missing is a way to encourage, incent, and reward this behavior change - this is the MY ECO program.

The initial period for shoppers will bear a striking resemblanc...