CMO to CEO: Lovehoney and Eve Sleep bosses on leaping with confidence
Making the leap from chief marketing officer (CMO) to chief executive officer (CEO) can be a daunting one. But take it from two marketers who have been there and done it, brand leaders are more than equipped to take the hot seat.
The road from CMO to chief executive officer CEO might be one less travelled than other routes. However, for marketers who do aspire to make the upgrade to the corner office, they must first confront a lack of confidence in their professional abilities.
That’s what Sherilyn Shackell believes, anyway. She is global chief executive officer at The Marketing Academy, a non-profit organisation dedicated to helping marketing leaders make the next big move in their career, whether it’s moving into managing director territory or heading up the board...