Data Sheet—Why Apple’s New Services Will Succeed Even if They Don’t Impress

Mar 26, 2019 - Fortune
Board and Executive Moves

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Zack Van Amburg, an Apple executive for not quite two years, already has mastered the company's art of aspirational dissembling. Monday morning, he helped announce the technology giant's yet-to-launch Apple TV Plus subscription product with a show of force and money that included Steven Spielberg and Oprah Winfrey. "It's not just another...