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Dealer Research Uncovers Need for Change in Digital Retailing; MAX Digital, a leading data-driven software provider for automotive dealers, released its fourth annual dealer research study on digital retailing challenges and what opportunities exist for s

Feb 14, 2020 - PR Newswire

PR Newswire

CHICAGO, Feb. 14, 2020 /PRNewswire-PRWeb/ -- MAX Digital, a leading data-driven software provider for automotive dealers, released its fourth annual dealer research study on digital retailing challenges and what opportunities exist for success. In conjunction with Erickson Research, MAX Digital surveyed more than 540 dealers across the United States in late 2019.

Key findings from the research include:

Dealers predict online sales to double by 2025. Respondents exp...