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Debenhams fails yet again to wean itself off its discounting fix

Jan 05, 2018 - The Daily Telegraph (London)

DEBENHAMS has stumbled off the wagon and is suffering being hooked on the discounting drug once again. Former bosses Rob Templeman attempted rehab, Michael Sharp tried to argue that the chain was in recovery and now the latest chief, Sergio Bucher, has felt the vicious side-effects of an addiction to price-cuts.

The latest profit warning suggests that few investors believe there's a cure.

Despite Bucher unveiling a strategy in April that promised to curb discounting in favour of grow...