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Dyson files legal claim against rival Gtech over 'misleading' ads

Jul 09, 2018 - City A.M.

DYSON and the owner of Gtech, Nick Grey, are at legal loggerheads after the vacuum cleaner giant complained about Grey's advertising campaigns.

Sir James Dyson has filed a claim in the High Court against Grey, over claims his advertising targeted Dyson's products in a way that was "untrue and misleading".

The Sunday Times reported that Dyson was seeking profits and damages from Gtech over the adverts. In one, Gtech claimed its new Gtech Pro cordless vacuum cleaner cleaned "15 times l...