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FOOD FLIGHT: WHY TALENT IS BOLTING

May 01, 2017 - Advertising Age
Board and Executive Moves

Barry Calpino signed up at Mondelez in 2015 to create a new snack brand he named Véa, a recognition by the company that there are only so many flavors of Oreo cookies and boxes of Ritz crackers people are going to buy.

"It's the kind of thing big companies can do," Calpino said, but only to a point. The pressure to perform in the low-margin food business can put unrealistic expectations on results. "It is tough and challenging when the market expects you and benchmarks you on the efficien...