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Have you heard the Amazon is on fire? The power of social media in awareness raising

Sep 06, 2019 - Marketline Newswire

Forest fires happen annually in the Amazon as a result of forest life cycles, but this year the Amazon rainforest is burning at 84% the rate it did last year, according to the Brazilian Space Agency.

Rainforest Alliance chief programme officer Nigel Sizer adds that "NASA clarified the fires are worse than anything they've seen since 2012". This fact, and associated dramatic images of fires decimating huge swathes of what French President Macron has referred to as the "world's lungs" and di...