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How Adobe's 'game changing' purchase of Omniture 10 years ago became an inflection point for the company

Sep 13, 2019 - Silicon Valley Business News
Mergers and Acquisitions

Adobe Inc. on Sunday will celebrate its 10-year anniversary of the announcement to acquire the online marketing and web analytics startup Omniture - which one analyst this week said was a "major inflection point" for the San Jose-based company and the industry at large.

"It was a game-changing acquisition for Adobe. It really put more fuel in the tank from a growth and product perspective," Wedbush Securities analyst Dan Ives told the Silicon Valley Business Journal. "Adobe went through a...