How to use experiential to embed rich memories
For our experiential focused whitepaper – Live Amplified – we collaborated with a number of industry experts to explore why experiential is essential to a brand’s authenticity, and how to get it right. The power of experiential to embed rich memories, and the importance of telling a powerful story, are two of the factors we identified as being crucial to truly impactful experiential.
Tell a powerful story
Data abuse and other forms of digital malpractice hide in the shadows; co...