How to use experiential to embed rich memories

Feb 28, 2020 - The Drum

For our experiential focused whitepaper ā€“ Live Amplified ā€“ we collaborated with a number of industry experts to explore why experiential is essential to a brandā€™s authenticity, and how to get it right. The power of experiential to embed rich memories, and the importance of telling a powerful story, are two of the factors we identified as being crucial to truly impactful experiential.

Tell a powerful story

Data abuse and other forms of digital malpractice hide in the shadows; co...