JCDecaux CFO makes strategic cuts to offset pandemic impact

Jan 19, 2021 - Financial Director

When coronavirus hit, JCDecaux CFO David Bourg was faced with come difficult choices when addressing rapidly declining revenues in parts of the outdoor ad giant.

A sharp fall in airport advertising contributed to 40 percent and 65 percent reductions in first and second quarter sales respectively for the French group.

“With the airport business, as long as you have restrictions or travel bans, you can understand that advertisers are not coming back significantly.

“At the end...