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Kent State leader outlines college’s rebranding effort Agency to help craft new, bolder image

Sep 10, 2015 - Plain Dealer (Cleveland, Ohio)

Kent — Kent State University is too meek and has not done a good job in trumpeting its strengths, officials and trustees say.

That is why the university will pay $2.3 million over the next three years to a branding and creative services agency to hone its image and draw national and international attention.

“We need to establish a powerful narrative for Kent State University and package all the great things,” President Beverly Warren told trustees on Wednesday. “We need a mor...