Kent State leader outlines college’s rebranding effort Agency to help craft new, bolder image
Kent — Kent State University is too meek and has not done a good job in trumpeting its strengths, officials and trustees say.
That is why the university will pay $2.3 million over the next three years to a branding and creative services agency to hone its image and draw national and international attention.
“We need to establish a powerful narrative for Kent State University and package all the great things,” President Beverly Warren told trustees on Wednesday. “We need a mor...