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Leading Innovation Practices for Store Brands Revealed in New Research: Kalypso and Indiana University partner to provide insight on driving store brand growth

Oct 29, 2014 - Business Wire

A partnership between Indiana University and global innovation consulting firm Kalypso conducted research with retailers and store brand suppliers. By assessing the capabilities and practices of companies that are successfully growing store brands through innovation, Kalypso and the Center for Education and Research in Retail at Indiana University's Kelley School of Business (CERR) can provide retailers with practical suggestions and valuable insights to drive sustainable store brands success.

"As retailers look to drive loyalty with customers while achieving profitable growth, store brands have increased in importance. Innovation typically plays a key role in store brand strategy; it's the vehicle for developing differentiated products that address unmet customer needs. However, innovation can be difficult," said Charisse Jacques , a partner at Kalypso focused on the retail industry. "We're excited to have undertaken this research, which is the first of its kind, to focus on capabilities to help retailers deliver results from innovation in their store bra...