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Major League Baseball Players Alumni Association Teams Up with Icon Source "For the Love of the Game"; Collaboration Gives Brands Direct Marketing Access to Former Professional Baseball Players Eager to Remain in the Game

Jan 26, 2021 - Business Wire
Partnership Announcement

The Major League Baseball Players Alumni Association (MLBPAA) has teamed up with the on-demand athlete marketplace, Icon Source , to give its members another "at bat" for a game that changes the lives of most in their income earning prime. The collaboration brings more than 150 former MLB players to Icon Source's proprietary platform, giving brands instant access to engage with them for endorsement deals, guest appearances, speaking events, social media campaigns and more.

Former professio...