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March Madness is worth billions to the NCAA and networks. Canceling will cost them.

Mar 13, 2020 - Washington Post Blogs

The morning after the NCAA announced this year's men's basketball tournament would be played in empty arenas - a move that would reduce the risk of fans spreading the novel coronavirus while still providing hours of valuable entertainment for broadcast networks and advertisers - one of the most public faces of the multi-billion dollar enterprise that is March Madness acknowledged a glaring flaw in the half-measure.

"I'm gonna say this, and I'm probably going to get in trouble because I wor...