Mondelez consolidates global creative into WPP and Publicis
Mondelez has consolidated its global advertising into WPP and Publicis as it looks to "streamline" its marketing operations with the aim of improving digital ROI.
It draws to a close a creative review which kicked off at the beginning of this year.
Mondelez will now work with the two major holding companies for its global and local creative work, along with a limited number of local “guest” specialist agencies. These include VCCP in the UK, which will continue to head up Cadbury...