New McDonald’s CEO Chris Kempczinski vows to steady the ship following unplanned succession

Nov 04, 2019 - The Drum

McDonald’s has vowed to stick to its existing direction of travel following the shock exit of CEO Steve Easterbrook over an affair with a colleague which violated company policy.

Easterbrook is credited with turning around the fortunes of the fast-food chain after overhauling its menu with higher quality ingredients and refreshing its restaurants. Under Easterbrook’s leadership, the chain also invested in its delivery and mobile payment offerings in recognition of customer demand for c...