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New Research Finds Marketers Prioritize Cross-Channel Integration but Are Ill-Prepared to Implement It

Jan 11, 2016 - Marketwired

Nearly a third of retailers indicate that integrating email with other digital channels is one of their top three email marketing priorities for 2016. However, according to "The 2016 Yesmail Marketing Channel Report," this goal may remain out of reach for many brands that continue to overlook the importance of incorporating key data points spanning social, browse, point-of-purchase, and demographic, into their digital marketing strategy.

Yesmail, the email solution provider within Yes Life...