Powered by

Novartis turning to technology to manage business: Bertrand Bodson, Chief Digital Officer

Jul 22, 2020 - The Economic Times

BENGALURU: Swiss drugmaker Novartis is turning to tech to deal with the pharma business in times of pandemic, as companies go virtual. Bertrand Bodson, chief digital officer, Novartis, in an interview to Divya Rajagopal shares how the company is innovating its business in the time of pandemic. Excerpts from the interviewCan you tell us how is Novartis merging technology in its key areas such as drug discoveries?

One of our 12 digital lighthouse programmes, priority programmes focused on em...