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Offline "Renaissance" Examined in First of Three Quadriga White Papers

Nov 01, 2013 - PR Newswire

NEW YORK, Nov. 1, 2013 /PRNewswire/ --Businesses and nonprofits continue to increase their sales and donations responses with an age-old marketing tool: direct mail. Others are expanding reach and motivation to target audiences through television and radio ads, billboard and even telemarketing.

Offline marketing not only endures, but some segments are trailblazing as marketers increasingly realize their potential and value, according to Quadriga Art, LLC, a global leader in direct marketin...