Online stock trading is free now. What that means for E-Trade and Charles Schwab
NEW YORK (CNN Business) -- There is no such thing as a "discount broker" anymore. In the span of just a few days last week, nearly every major online brokerage company eliminated commissions. It's now essentially free to trade.
So what will companies like Charles Schwab, TD Ameritrade and E-Trade do now to differentiate themselves in an increasingly crowded market where price is no longer a selling point?
"In a world of equal footing, it's all about what you are offering," said Ste...