Paragon's vision for Bulls patch sponsor wins out
Call it a search for better vision. Paragon Marketing won an agency shootout to handle activation behind Zenni Optical's Chicago Bulls uniform patch sponsorship, easily the online optician's largest marketing expenditure.
Zenni, also the Bulls' official eyewear, completed the five-year deal in time for the 2018-19 NBA season and handled activation in-house, including endorsements from Bulls players Ryan Arcidiacono, Wendell Carter Jr., Zach LaVineand Robin Lopez.
With help fro...