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PIN IT TO WIN IT; Pinterest bets big on shopping

Sep 23, 2019 - Advertising Age

Pinterest CEO Ben Silbermann has been trying to crack digital shopping for at least a decade. In 2009-before most people were ready to buy clothes from their phones-he founded the shopping app Tote, which asked people to save images of products and stick a digital pin in them as a reminder to buy them later. Sound familiar?

Tote failed, but Silbermann kept at it. Since its founding in 2011, Pinterest has been experimenting with one shopping tool after another. In 2015, the company thought ...