Popularity of NBA in China seems to create endless options; Popularity of NBA in China seems to create endless options
BEIJING - Kobe Bryant went to China for the first time in 1998, making the trip to Beijing to help operate an instructional basketball clinic for about a dozen kids. The local coaches working with him didn't know a lot about the game. Barely anyone noticed that an NBA player was in town.
Basketball wasn't a big deal in China.
And then everything changed very quickly.
The footprint of the NBA has grown at an extremely rapid pace over the last two decades in China, where more tha...