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Publicis, Omnicom fusion creates new advertising leader

Jul 29, 2013 - The Deal Pipeline
Mergers and Acquisitions

Marketing heavyweights Publicis SAand Omnicom Group Inc. on Sunday signed off on an all-share merger that will reshape the advertising landscape, creating a Franco-American industry colossus with a market capitalization of about $35.1 billion and revenue of about $22.7 billion.

The resulting Publicis Omnicom Group will be the world's largest advertising agency by both equity value and revenue and would have booked net income of almost $2 billion in 2012. It will be 50/50 owned by the share...