PUTTING A FRESH FACE ON AVON; Cretu joined Avon 20 years ago as a sales manager ; Jess Clark invites the new boss of cosmetics icon Avon inside for a chat about brand reinvention
ANGELA Cretu first heard about direct-to-consumer beauty giant Avon when a colleague in Romania showed her a job advert in a newspaper.
The phrase "empowering women" in the role's description threw her off initially. "That was the very first time I heard of the concept, me coming from an ex-communist country at that time," she says.
Cretu secured the role of area sales manager and 20 years later, when we meet at a women's private membership club in Mayfair, she is the newly appointed...