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Red Cross Campaign Motivates Nearly 300,000 Blood Donors to Fill Missing Types for Patients in Need

Jul 18, 2019 - PR Newswire

PR Newswire

 Over the course of three weeks, nearly 300,000 generous individuals came together through the American Red Cross Missing Types campaign to donate blood and help save lives.

From June 11 to June 30, the Red Cross and  iconic corporate and civic brands, celebrities and influencers dropped the letters A, B and O - the main blood groups - from logos and other public platforms to highlight the unmet need for blood donations, which are provided by just 3 percent of people in...