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Reputation; In crisis, the risks and rewards related to reputation are greater than usual

Dec 01, 2020 - Global Finance Magazine
Board and Executive Moves

As the Covid crisis spread across the globe, some companies stepped up, earning praise and admiration. Italy's Lamborghini pivoted from automobiles to medical equipment. Ambev SA, the Brazilian subsidiary of AB InBev, figured out how to package alcohol for sanitation rather than consumption, creating a model that was replicated worldwide.

These and other moves came across as driven by authentic desires to serve public needs-earning the companies an extra measure of trust and respect. "The ...