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Social media slipups

Jun 04, 2018 - Chicago Tribune

What should a company avoid doing when it comes to crafting a social media strategy?

Posting too much

"You want to make sure you're posting enough relevant content that your followers are noticing, but not posting too often. It can get spammy and lead followers to hit that 'unlike' or 'unfollow' button." --Jayna Cooke, EVENTup

Forgetting to listen

"Many businesses make the mistake of using social media purely as a megaphone. Companies should use social media to listen to ...