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Sprout Social raises $40.5 million to supercharge social media campaigns

Dec 19, 2018 - VentureBeat

Dec 19, 2018( VentureBeat: http://venturebeat.com/ Delivered by Newstex) For enterprises unaccustomed to digital outreach, devising a social-centric marketing strategy can be a dauntingprospect. But it's a necessary evil: according to a recent survey conducted by analysts atPricewaterhouseCoopers[1], 59 percent of global consumers use social media as a source of inspiration for purchases. The challenge, of course, is learning to leverage it effectively.

That's where Sprout Social[2] come...