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Starbucks Is Upgrading Its Loyalty Program

Jul 21, 2020 - Nasdaq

Starbucks (NASDAQ: SBUX) is leveraging its extensive data systems to offer a more compelling rewards program for loyalty members. Starting in the fall, the company announced on Tuesday, members will have more ways to pay and earn stars toward free beverages. Currently, the only way for Starbucks rewards members to earn stars is when they pre-fill a Starbucks card and use it to pay.  Starting this fall, the coffee giant will offer members in the U.S. and Canada the option to pay with credit o...