#SUPERBOWLSOMALE : The big game took place amid a growing women's movement and as females make up half its audience. Someone should have told the marketers
So much for advertisers getting woke. Once again the Super Bowl was filled with commercials starring men and appealing to a predominantly male audience.
In any other year this wouldn't come as a surprise; historically Super Bowl ads haven't been especially kind to women, much less led by them. But even amid the #MeToo and #TimesUp movements, with women (and men) speaking out for gender equality, marketers don't seem to be making an effort to even appear inclusive.
As of press time, t...