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#SUPERBOWLSOMALE : The big game took place amid a growing women's movement and as females make up half its audience. Someone should have told the marketers

Feb 05, 2018 - Advertising Age

So much for advertisers getting woke. Once again the Super Bowl was filled with commercials starring men and appealing to a predominantly male audience.

In any other year this wouldn't come as a surprise; historically Super Bowl ads haven't been especially kind to women, much less led by them. But even amid the #MeToo and #TimesUp movements, with women (and men) speaking out for gender equality, marketers don't seem to be making an effort to even appear inclusive.

As of press time, t...