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THE EXCHANGE; In the hole; When Alexandre Macedo became Tim Hortons president two years ago, it was in the midst of a franchisee revolt. Can this hot shot Brazilian return the coffee chain to its former glory? /By Trevor Cole

Sep 27, 2019 - The Globe and Mail (Canada)

Few people who roll up the rim have any idea that, for the past five years, Canada's favourite coffee and doughnut brand has been the property of a Brazilian private equity firm called 3G. When 3G bought Tim Hortons in 2014, it paired it with its other fast-food acquisition, Burger King, and made them two arms of a company called Restaurant Brands International (RBI has since added fried chicken brand Popeyes to the fold). It's clear by now that the 3G-RBI team runs the same playbook with each a...