Powered by

The history of the slogan: 'I'm going to Disney World!'

May 25, 2018 - New York Business Journal

One of the most recognizable commercials in sports television history - "I'm going to Disney World!" - was developed from an offhand remark toward the end of a late-night group dinner.

For athletes, the spot became the television equivalent of being on a Wheaties box - it featured only the most famous sports stars after their biggest victories.

For Michael Eisner, who developed the idea in 1987 when he ran Disney (NYSE: DIS), the commercial is one of the things he remembers most fond...