‘The holding company heads don’t really care about brand purpose’ claims One Young World’s David Jones

Oct 15, 2019 - The Drum

The co-founder of global youth forum One Young World (OYW), David Jones has claimed that he does not believe that the trend of brands seeking to adopt purpose is taken seriously by the agency network chiefs they employ to drive their communications and marketing strategies.

 

Jones, the former chief executive of Havas and founder of agency network You and Mr Jones, told The Drum of his belief that brands are committed to developing a purpose beyond their self-serving business goals,...