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THE NEW TEAM PLAYERS : CMOs and agencies need to work together now more than ever. Here are four tips on how to collaborate to grow your business

Nov 19, 2018 - Advertising Age

After hiring three agencies this summer following a competitive review, Ally Financial summoned its new partners to its corporate office in Charlotte, North Carolina. There, about 50 employees from Anomaly, R/GA and MediaCom had a weeklong "immersion session." The agenda included interactions with Ally's CEO, as well as business leaders overseeing human resources, the call center and corporate social responsibility.

"We wanted them to understand [our] culture," says Andrea Brimmer, Ally's ...