TIME Launches New Augmented Reality and Virtual Reality App, TIME Immersive, to Showcase Groundbreaking Visual Journalism

Jul 18, 2019 - Time Magazine

Today, TIME launches TIME Immersive, an augmented reality and virtual reality app, available on both iOS and Android devices, to showcase new AR and VR projects from TIME.

The first activation featured in TIME Immersive is Landing on the Moon, which allows viewers to experience a scientifically and historically accurate cinematic recreation of the Apollo 11 landing in photo-real 3D on any table top at home.

The project is sponsored by Jimmy Dean and produced in partnership with the Smithsonian’s National Air and Space Museum to celebrate the 50th anniversary of the Apollo 11 landing. A teaser for Landing on the Moon is also available as a mobile web AR expe...