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Transformation of Tim Hortons : SINCE TAKING OVER THE ICONIC CHAIN IN 2014, ITS NEW BRAZILIAN OWNER, 3G, HAS PURGED HEAD OFFICE, SLASHED COSTS AND SQUEEZED SUPPLIERS. SHAREHOLDERS ARE HAPPY. BUT IS 3G TEARING THE HEART OUT OF TIMMY'S?

Feb 24, 2017 - The Globe and Mail (Canada)

It took less than a rear for Tim Hortons' new Brazilian owner, 3G Capital, to erase more than 50 years' worth of corporate culture.

Preparation for the purge started even before 3G's Burger King-backed by Warren Buffett-bought Tim's for $12.5 billion in December, 2014, with the intention of merging the doughnut and burger chains. In the weeks before the deal closed, dozens of vice-presidents, directors and other senior staff were called in, one by one, to meet with Daniel Schwartz, then th...