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Trump’s Employs an Old Tactic: Using Race for Gain

Jul 20, 2019 - The New York Times

For the fourth season of “The Apprentice,” Donald J. Trump searched for a gimmick to bolster ratings. His idea was simple if explosive — pit an all-white team against an all-black team.

“Do you like it?” he asked, previewing the concept on Howard Stern’s radio show in April 2005.

“Yes,” Mr. Stern said.

“Do you like it?” Mr. Trump asked Robin Quivers, the African-American co-host.

“Well,” she said, “I think you’re going to have a riot.”