University of Colorado: Establishing a Framework for Future Research on Consumer Response to Crises

(TNSJou) -- The University of Colorado Boulder's Leeds School of Business issued the following news:

At a consumer psychology conference in southern California early last March, Dr. Margaret (Meg) Campbell and her fellow colleagues noticed a distinct shift happening in academia and the rest of the world. As universities and colleges began shutting down their campus operations in response to the growing threat of COVID-19, it was apparent this novel virus would pose numerous threats that wo...