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WHAT TO EXPECT AT VIRTUAL ANA MASTERS OF MARKETING; P&G, Unilever, General Mills and the U.S. Postal Service will deliver presentations on topics ranging from diversity to brand trust to doing good in tumultuous times

Oct 19, 2020 - Advertising Age
Board and Executive Moves

Each October, marketers and the agencies and vendors vying for their spending descend upon Orlando, Fla., for a few days of meetings and merriment.

This year, they'll have to settle for staring at mostly prerecorded speeches on a computer screen.

The Association of National Advertisers' Masters of Marketing conference has morphed into a three-day online event due to the coronavirus pandemic. Those who buy tickets-and hundreds are doing so, despite months of virtual event fatigue-will...