WHAT TO EXPECT AT VIRTUAL ANA MASTERS OF MARKETING; P&G, Unilever, General Mills and the U.S. Postal Service will deliver presentations on topics ranging from diversity to brand trust to doing good in tumultuous times
Each October, marketers and the agencies and vendors vying for their spending descend upon Orlando, Fla., for a few days of meetings and merriment.
This year, they'll have to settle for staring at mostly prerecorded speeches on a computer screen.
The Association of National Advertisers' Masters of Marketing conference has morphed into a three-day online event due to the coronavirus pandemic. Those who buy tickets-and hundreds are doing so, despite months of virtual event fatigue-will...