Powered by

Why cheese giant Bel sees opportunities in plants

Oct 23, 2019 - Marketline Newswire

Best known for its Laughing Cow and Babybel processed cheese brands, the new, plant-forward business strategy of France's Bel Group has garnered mixed reactions. Sophie Kevany reports.

Bel, one of the world's largest cheese makers - and with origins dating back to 1865 - last month raised eyebrows with a new business strategy. On 25 September, the company behind the Babybel and The Laughing Cow processed-cheese brands announced it was "transforming its business model and brands" in a bid t...