Why sustainability is the new digital; Like the digital revolution, the sustainability revolution promises transformation. Yet, just as with digital, firms are moving too slowly.

EVEN in a year dominated by a global pandemic, the sustainability revolution has accelerated faster than expected, while also expanding to include a wider range of environmental and social issues.

With consumers and investors demanding significant change, profit pools shifting away from incumbents to insurgents, and even the most carbon-heavy companies making net-zero pledges, executives ignore this revolution at their peril. And make no mistake: this is a real revolution. With every indus...