Will advertising budgets weather a second lockdown during the crucial Christmas period?

Nov 03, 2020 - The Drum

Marketers hoping for a bumper festive trading period after a forgettable year have been dealt a blow with the news of a second national lockdown in England this month. But having learned lessons from the first, can clents really afford to slash spend again in the lead up to a crucial Christmas? The Drum asks media buyers which clients will keep spending – and which won't.

Boris Johnson's announcement that England would return to lockdown from 5 November was greeted with trepidation from...